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Globally connected, locally relevant, personally touched – Bloom in Crisis is a place to learn, share, and grow. It is where vulnerability is normalized, underrepresented voices are amplified, diversity is celebrated, honest guidance and genuine support are given. We believe that no one should have to go through their crisis times alone nor navigate through life without accessible guidance.


Having struggled and gone through many crises by herself, Zip Nguyen started blogging when the pandemic hit in March 2020 and later on released Bloom in Crisis podcast in June 2021, with a mission to create a global community where everyone from different cultures, generations, and backgrounds overcome tough times together, learn and uplift each other through the power of authentic storytelling, cross-learning, and sharing pragmatic advice. After receiving so much love and support from her audiences, Zip launched, a weblog, in April 2022 to provide another outlet for stories to be told and to further expand the community. Together, we inspire each other to #bloomincrisis.


While the main language of both the weblog and the podcast is English, Zip also wants to use her platforms to bring Vietnamese voices and conversations to the world while connecting with the Vietnamese community, so there are also content written and episodes spoken in Vietnamese, Zip's native language.

"...because everyone is a bloomer and we bloom in crisis together."
- Zip Nguyen, Founder & Chief Quarterlife-crisis Officer at Bloom in Crisis

Founder & CQO

  • LinkedIn

Zip was born and raised in Vietnam. When she was just under 18, she moved to the US for college and has been living there since. She started her first full-time job at New York Magazine then moved to the BBC at the end of 2019, currently leading Business Intelligence, Pricing & Yield in the Americas region in News at BBC Studios. Besides her main job, she is also a BBC Senior Leadership Team Advisor alumnus and Deputy Chair of BBC Studios Next Generation Board alumnus. Zip is the founder and CQO (Chief Quarterlife-crisis Officer) of the Bloom in Crisis brand, and host of the Bloom in Crisis podcast.

  • Tried and trusted.

  • Founded during a global pandemic by a twenty-something Vietnamese woman who came to the U.S. as an international student and has been working there since. Her perspective has been continuously shaped by her experience from the East to the West and people from different walks of life that she comes across along the way.  

  • Cuts through the noises with curated content on specific topics of concern, particularly for Millennials and Gen Zs, to provide a calming sensation and help them navigate through their crises.

  • All guidance given is tailored to each individual's specific situation and need.

  • Amplifies under-represented voices, including not only people of different races but also embraces the beauty of accents and English is not the first language.

  • Allows our audiences to feel seen and heard by offering our platforms for them to authentically share their stories, thoughts, questions, and/or concerns, without any judgment.

  • A trusted community of people, particularly Millennials and Gen Zs, who are going through difficult times and/or trying to navigate through life, connecting through shared experiences.

  • A compassionate, inclusive network of international career professionals who genuinely want to give back and help others. 

  • Diversity, equity, and inclusion are not just "seen" but also "felt" here.

  • Bi-lingual – English and Vietnamese – with English being the main language.

  • Globally connected, locally relevant, personally touched. Together, we inspire each other to #bloomincrisis.

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