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Hello from Bloom in Crisis!

Bloom in Crisis is the embodiment of hope — it is a belief, a practice, a state of being that empowers you to skillfully regulate emotions, build spiritual resilience, enhance self-awareness, unleash the potential of your mind, foster a grateful heart, cultivate joy, nurture positive energy, promote inner peace, grow self-compassion and compassion for others, embrace the present moment, derive wisdom from introspection, transform pain into grace, recognize positive possibilities even in adversity, and actively shape your narrative, ultimately leading to a happy and fulfilled life (with a touch of style!)

Knowing deeply how painful and lonely it is to go through incredibly hard times alone, Zip Nguyen has a profound empathy and compassion for people who are going through it. She started blogging when the pandemic started in March 2020 and later on released Bloom in Crisis podcast and YouTube channel, with a mission to give back as much as she can in her lifetime, and create a global community where everyone from different cultures, generations, and backgrounds overcome tough times together, learn, and uplift each other through the power of authentic storytelling, cross-learning, and sharing pragmatic guidance.

Globally connected, locally relevant, personally touched — this is where vulnerability is normalized, underrepresented voices are amplified, diversity is celebrated, and genuine support are given. Believing that everyone can 'bloom in crisis' and having a deep desire to help others internalize this for themselves, Zip founded Bloom in Crisis to share how she practices it and what she's learned throughout her journey.

"...because everyone is a bloomer and we bloom in crisis together."
- Zip Nguyen, Founder & Chief Quarterlife-crisis Officer (CQO)

Founder & CQO

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Zip Nguyen information and portrait

Zip Nguyen was born and raised in Vietnam. When she was just under 18, she came to the U.S. as an international student and has been working there since. Her perspective has been continuously shaped by her experience from the East to the West and people from different walks of life that she comes across along the way.  


Zip started her first full-time job in the U.S. at New York Magazine then moved to the BBC at the end of 2019, currently leading Business Intelligence, Pricing & Yield in the Americas region in Ad Sales at BBC Studios. Besides her main job, she is also a BBC Senior Leadership Team Advisor alumnus and Deputy Chair of BBC Studios Next Generation Board alumnus.


Zip finds fulfillment in giving back to the next generations and inspiring others to overcome challenging times. She is the founder and CQO (Chief Quarterlife-crisis Officer) of Bloom in Crisis, and host of the Bloom in Crisis podcast and YouTube channel.

(Zip's sharing reflects her original and independent thinking and does not represent the opinions of any other organizations that she is involved with)

Bloom in Crisis Guiding Principles

Benevolence  Love  Originality  Open-mindedness  Mindfulness   

Integrity  Novelty

Compassion  Respect  Inclusion  Service-orientation  Improvement (over perfection)  Sincerity

"Why do I have to pay attention to Bloom in Crisis?"

You don't have to. But if you follow what I share with you and practice it consistently, you might acquire all the benefits from it and gain an advantage in life.


Because of its guiding principles, learning and practicing how to bloom in crisis might also help you eventually internalize the concept of 'bloom in crisis' and naturally build character that's aligned with its core values. As a result, you might evolve into the best version of yourself, attract more opportunities, cultivate genuine connections, and live a happier, more fulfilling life.

Knowing firsthand how Bloom in Crisis has been transforming me and many others for the better, I want to share it with you and would love for you to give it a try!

Zip xx

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